Gary

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Learn to make websites work from the words - up. Words and phrases are the currency of the web. Complete SEO training from auditing and remediation to sustainable content strategy and editorial calend

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About Gary

I am an online marketing consultant. I first worked in web in 1998 and have continued to work in web and technology. Starting in 2009 I have worked exclusively in SEO and digital digital marketing. Approximately 30% of my billed time since then has been in teching and training marketing and technical teams as well as client training. I studied Education at the University of Alberta, and online marketing at the University of British Columbia. (web analytics certificate program). I have done hands-on SEO for many websites, including major national e-commerce sites, specialized B2B sites, and many other kinds of sites, big and small, international and local.

About the lesson

I have defined processes and tools for the elements involved in SEO, including proprietary MS Excel spreadsheets. I also have processes and templates for other collaterally-related things like content strategy, editorial calendars, and landing page/conversion rate optimization.

My teaching methodology centres around the students' operating environment, including whether or not they have resources, and what's on their desktop applications load. My preferenc is to encourage persistent and frequent (daily=ideal) small steps to work toward a larger goal.

Learn to make websites work from the words - up. Words and phrases are the currency of the web. Complete SEO training from auditing and remediation to sustainable content strategy and editorial calend

Lesson location

About Gary

About the lesson

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online

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